The key principles of human resource management Essay

The key principles of human resource management - Essay Example This essay discusses that there are more similarities between personnel management and human resource management than difference and this is mainly assumed by different number of authors. According to Torington, a personnel management is continues process of growth and evolution where more expertise people are required. In this evolutionary process HRM is adding only a dimension to a multi faceted role and is not assumed as a revolutionary concept. But the concept of HRM should not be undervalued or underestimated. Storey has regarded HRM as different approach and philosophy for the management. HRM provides a new platform for managing personnel. Difference between Personnel management and HRM are mainly comprises of meaning than of substance. Thus the real difference between personnel and HRM is not actually what the concept are but who are defining the concepts. Another important difference between the two approaches is appreciation towards the employees. Personnel management believ es that employees are the key to improve the performance whereas HRM assumes that the employees are essential for success of the organisation. HRM concentrates on strategic fits unlike personnel management; HRM emphasis on individuals whereas personnel emphasis on collectively; Personnel management provides a generalised HR solution and HRM a much more tailored solution; There is an increase need of HR specialist in case of personnel management whereas in HRM senior mangers perform the work of an HR. Personnel is associated with trade union and managing conflict and HRM with performance, capabilities and outcomes. HRM has a strong emphasis over horizontal and vertical integration. It operates at a strategic level and personnel management is more operationally oriented (Banfield & Kay, 2008, p.40). Function of the human resource management in contributing to organisational purposes The functions of HRM have changed over the years and are continuing to change. The function of HR is to enable organisation to achieve the objectives by way of taking initiatives and providing the required guidance as well as support on matters relating to the organisations employees. The main motive is to develop HR strategies and policies in the organisations. HR functions also play an important part in creation of the organisation environment which enables the employees to utilise their capabilities to benefit both the organisation and the individual. The function of HRM also tends to provide advice and services which enables the organisation to get work done through individuals. The sophisticated HRM aims to achieve a strategic integration (Armstrong, 2006, p.54). The HRM concerns most of the managers as well as

The Social Factors Influencing Consumer Decision Essay - 1

The Social Factors Influencing Consumer Decision - Essay Example Similarly, the purchase situation also has an impact upon the consumer decision making procedure (South-Western College Publishing, 1997). Hereby, the main objective of the report is to critically discuss the role of internet upon the five stages of consumer decision making process and how internet assists the consumers in their ultimate decision regarding purchase. The first step of the consumer decision making process prompts all succeeding activities. The consumer is bound to fill the gap that exists between the actual state and the desired state when the person’s threshold regarding the problem awareness is reached. It is the external as well as the internal factors that assist in triggering the problem recognition in such cases. In traditional markets, conventional marketing communication increases the demand by means of conventional media such as advertisements made on the television. However, the internet as a medium tends to be comparatively new and therefore novel forms of communication is required. Computer-mediated environments facilitate recognition of the individual needs (Amazon, 2012). In the context of consumer problem recognition, it becomes quite significant for the internet marketers to acquire the consumers in the initial stage. The marketers with the assistance of the databases related to the consumer information are in a good position to identify and predict the requirements of the customer. Amazon.com can be considered as one of the good examples of online business that intends to narrow the service gaps so that the customers demand can be satisfied. When the consumer begins to shop at Amazon’s online store, Amazon tends to comprehend their expectations.